Our Team
Frustrated by the lack of suitable ice bath products available in Europe, Simon embarked on a new venture alongside his friend Shane McAvinchey. Together, they pooled their expertise and resources to develop an innovative ice bath designed to meet the unique needs of fitness enthusiasts and wellness aficionados alike.
Simon Conway
Born in Ireland, Simon Conway was destined to make an impact in the world of business and fitness. From a young age, Simon displayed a keen interest in both commerce and physical health, setting the stage for a multifaceted career that would blend his professional acumen with his passion for wellness.
Embarking on his professional journey at the tender age of 20, Simon dove headfirst into the corporate realm, carving out a niche for himself in the dynamic arenas of sales and marketing. Over the next two decades, he traversed various industries, from telecommunications to advertising, honing his skills and garnering invaluable experience along the way.
In 2014, Simon's trajectory took an exciting turn when he embraced the opportunity to relocate to Munich, Germany, as an expatriate. With newfound time on his hands, he delved deeper into his long-standing passion for health and fitness, dedicating countless hours to gym training and personal wellness. Despite having previously obtained certification as a personal trainer back in 2010, Simon had primarily pursued it as a hobby until his move to Munich.
However, the vibrant expat community in Munich presented Simon with a golden opportunity to merge his professional expertise with his personal interests. Recognizing a gap in the market, he decided to leverage his qualifications and experience to establish himself as a personal trainer catering specifically to the English-speaking expatriate population in Munich.
What began as a temporary gig soon blossomed into something much more substantial. Within a year, Simon had identified his niche and seized the opportunity to transform his passion into a thriving business venture. Thus, Evolve Fitness was born—a bespoke personal training service tailored to the needs of expats and the international community in Munich.
Buoyed by the resounding success of Evolve Fitness, Simon decided to expand his entrepreneurial endeavors beyond the confines of Germany. In 2020, he launched another studio, this time in the vibrant city of Barcelona, Spain. Both locations quickly gained traction, attracting a steady stream of clients and conducting upwards of 350 personal training sessions each month.
However, Simon's entrepreneurial spirit was not content with resting on past achievements. As he observed the evolution of the health and fitness industry, particularly the growing emphasis on recovery modalities such as sauna and cold-water therapy, he recognized an untapped opportunity.
Simon Conway's journey epitomizes the fusion of passion, perseverance, and entrepreneurial vision. From his humble beginnings in the corporate world to his emergence as a trailblazer in the health and fitness industry, Simon continues to push boundaries and redefine what it means to live a balanced, fulfilling life. With each endeavor, he remains committed to empowering others to unlock their full potential and embrace a lifestyle of holistic wellness.
Shane McAvinchey
Shane McAvinchey's odyssey from a heralded figure in the world of Irish dance to a visionary entrepreneur is a narrative rich with artistry, innovation, and an unwavering commitment to wellness and community. Born into the lush landscapes of Tipperary, Ireland, Shane discovered his passion for Irish dance at the tender age of six. Under the tutelage of Anne Callanan, he quickly ascended the ranks of competitive dance, securing a top 5 medalist position in the world championships—a testament to his dedication and skill.
At 16, Shane's career took a pivotal turn as he joined Riverdance, the internationally acclaimed performance that would take him across the globe. This experience not only honed his artistic talents but also ignited a spark for global cultural exchange and the transformative power of performance art. Shane's journey through the stages of the world, from North and South America to Europe and Asia, was not just a tour of performances but a pilgrimage through the diverse tapestry of global wellness practices.
After Riverdance, Shane continued to excel, taking on principal roles in various productions and contributing significantly to the promotion of Irish dance. His work extended beyond performance to choreography, teaching, and entrepreneurship. The launch of Irish Dance Pro ltd., introducing the innovative Irish Dancing Practice Pad, marked a significant milestone in his career, blending his artistic and entrepreneurial visions to revolutionize practice routines for dancers globally.